Brite Belong

Brand Identity and Marketing Campaign

Whilst working as Senior Graphic Designer for Phorix, we created and developed Brite, a digital engagement engine that fights loneliness at work. Part of this project was to design the sub brand Brite Belong, dedicated to young people starting their professional careers and feeling lonely. I enjoyed designing the key visuals, brochures and brand identity with a more playful and colourful look and feel than the master brand, so it engages with young people. Using bright colours and dynamic shapes combined with strong photography, the platform has received interest from various universities.