Mel Wakely Lead Magnet Booklet

8 pages branded booklet

This beautiful booklet was created for Mel Wakely, a digital marketing consultant. The brief was simple as she provided the text and I had complete freedom designing the booklet. However, it was challenging as I had only half a day to turn it around. I used the bright pink and blue colours from Mel’s branding in the booklet to keep consistency. I also used colourful boxes to organise the content, and abstract shapes and objects in the corners and targeted places to highlight specific elements of the text. I used these shapes to provide consistency with the straight lines from the logo. The client wanted a phoenix to be referenced on the cover. I designed an instagramable image that she could use to promote the booklet on social media; a powerful background that suggests fire and ashes with blue and pink brushes, and the big phoenix wings around the title ‘be a phoenix and rise’.