Psyche Pontevedra Poster and Flyer

A beautiful poster combining creativity and message.

I love this project for a psychology clinic because of the freedom that I had from the beginning in terms of creativity, and because of the confidence, the customer had in me when making decisions about the design. The brief suggested creating an image that reflected several concepts at once. The clinic was for children and so the design had to be fun and colourful to draw the attention of children, but it also had to be authoritative to make parents pay attention to it. I, therefore, chose block colours on a simple and fun background. The idea of the clinic was that it opened doors for its patients, helping them unlock the solutions to their problems. I therefore also created the image of the keys; lots of different shapes to represent how the clinic could help lots of different problems.