Tapas Bar A Viña Brand

Minimalist and modern branding for the new Tapas Bar A Viña

Here are two proposals of brand identity for this restaurant and cocktail bar that specialises in Spanish ham and wine. The first proposal is more abstract, modern, and minimalist and aims to convey a touch of seriousness and elegance, while the colour adds warmth and simplicity. The second proposal uses colours that are similar to ham and wine to imitate wine splashing into a glass and curving into the ‘J’ shape (for jamon, the Spanish word for ham). The client liked the first one, which do you prefer?