PYC Brand

Branding and Business Cards for a new Legal Consulting Firm

I created the brand for this legal consulting firm by using the first letter of each of the partners’ names (P and C) to create the letter Z. I used the letter Z as it suggests completion and sends a message to their clients that all their financial and legal problems will end when using this firm. The colours were chosen by the client under my supervision and the business card was designed in a consistent way with the rest of the brand, focusing on simplicity, straight lines and a typography that continues this style.